The Fun Theory: A Look at VW Culture

How many health pamphlets have you read that suggest taking the stairs to get a little extra exercise during the day?

Leave it to a company that “sells cars” to find a creative way to get people to actually change their behavior.

VW’s corporate spirit is “Learning, Innovating, Cooperating, Giving.” For over 70 years they have become known for their playful ideas and sense of humor. And it pays off.

People using the stairs increased a whopping 66 percent…and, this video has been viewed over 1.5 million times.


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